Internet advertising is becoming more and more creative with marketers looking at different ways to promote their products in an effort to catch maximum eye-balls. All this has led to a great revolution in the way people advertise on web sites. I looked at yahoo advertising and could easily see around 30-40 ways of placing image or text based advertisements. If you want to get a flavor of what I am sharing visit Yahoo ads
The ads are either static or dynamic in nature. So you can have a flash ad with roll over effect or a text ad with link. A flash ad may start off covering the entire web page and then reduce to a static image sitting in a small corner of the web page. In effect it is basically a strategic placement of images and texts to grab maximum eye balls within a session. I am putting some other links which can give you a good idea regarding different ways the web companies use their asset for advertising. My suggestion: Go through different ad models before choosing the right one for your web site.
MSN India
NDTV (Most user friendly mechanism to explain the advertisement methodology)
CNN-IBN (You can also get an idea on the statistics and rate card on this site)
It is interesting to see that news channels have a very simple solution for advertisers as compared to portals which have made it sound very complicated. If as an advertiser, I would like to look at advertising options on portals, it will need some assistance from sales people ! Nevertheless I guess the more you visit web sites you will uncover many more models. Piece of advise learn only the fundamentals and then spin around based on your site requirements.
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