Saturday, August 2, 2008

snapgalaxy - online photo printing web site






snapgalaxy is an online photo printing service catering to the customers from India and USA. Similar to other web sites that I had looked at in past, this web site provides you with the facility to upload photos and order prints and photo based products for delivering in India and USA. While from the features perspective it does not differ too much from its competitors but the marketing strategy is little different. It gives the users to earn revenue by making its photographs available on sale, in addition to making its personalized photo page Google ad sense enabled. This will probably give consumers some more incentive to stay on with snapgalaxy. It also organizes photo contests which is a novel way to engage customer in addition to giving him photo printing features. The site announces a theme for a contest and keeps it time limited. The winners are decided by user voting. Overall I find the web site average from usability perspective. The look and feel is not too great but serves the purpose. There is definitely some good thinking gone beyond just the print business model which is worth appreciating. You need to think about different marketing strategies to increase your revenue streams which I believe snapgalaxy is able to do. However, I still do not find its name in the top 10 search items on google search - something that the company should make a note to keep its presence felt on the national and international forum.

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